Why is it called Ram's name is bigger than Shri Ram?

Why is it called Ram's name is bigger than Shri Ram?

आखिर क्यो कहा जाता है राम से बड़ा है राम का नाम?

श्री रामांपेक्षा रामाचे नाव मोठे आहे असे का म्हटले जाते?

According to the Uttar Ramayana, the main scripture of Hinduism, when Ashwamegh Yagya was completed, Lord Shri Ram organized a very large gathering. In which he invited all the Gods, sages, muni , yakshas and kings etc. in it.

It is said that on the instigation of Narada Muni who came to the meeting, a king presented in the meeting greeted everyone except sage Vishwamitra. Due to which the sage Vishwamitra was enraged and he told Lord Shri Ram that if Shri Ram did not give death penalty to that king before sunset, he would curse him.

On this, Shriram vowed to kill that king before sunset. 
On receiving the news of Shriram's vow, 
that king run fast and went to the shelter of Lord Hanuman's mother Anjani 
and asked for the promise of protecting his life without telling the whole thing to her.

Mata Anjani 

then ordered Hanuman to protect  king’s life. 

Hanuman ji took the oath of Shriram 

and said that no one will be able to spoil 

king’s hair also 

but when king told 

that Lord Shri Ram has vowed to kill him, 

then Hanuman ji got into trouble 

as to how to save king’s life. 

And how to fulfill the mother's promise 

and how to save Lord Shri Ram from curse.

Hanumanji caught in a religious crisis, 
came up with a plan. 
Hanumanji asked king’s to chant the name of Rama 
on the coast of Sharyu river. 
Hanuman ji hide himself behind king in subtle form. 
When Shriram reached the shore of Sharyu, looking for king, 
he saw that king was chanting Ram-Ram.

Prabhu Shriram thought, 

"He is a devotee, how can I take the life of a devotee".

Shri Ram returned to Raj Bhavan 

and told his dilemma to the sage Vishwamitra. 

Vishwamitra stuck to his point 

and on which Shriram had to return again

to the Sharyu coast to take king's life.

Now, in front of Shri Ram too, a dilemma has arisen that 

how should kill their own devotee 

who is chanting the name of Ram.

Lord Rama was thinking 

that Hanumanji should have been with him, 

but Hanumanji was conducting 

a holy war against his own adoration lord in a subtle way. 

Hanumanji knew that no one can kill king who is chanting Ram's name, 

not even Rama Purushottam Ram himself.

When Sri Ram returned and 

took out a power arrow (शक्ति बाण -Shakti Ban) to kill king, 

then at the behest of Hanumanji, king started chanting Ram-Ram. 

Shri Rama knew that Shakti ban does not affect Rama's name. 

He returned to Raj Bhavan helplessly. 

Vishwamitra returned to see them cursing and 

Shri Rama had to go to the Sharyu shore again.

This time king was singing “Jai-Jai Siyaram- Jai-Jai Hanuman” 
at the behest of Hanuman. Prabhu Shri Ram thought that 
along with my name, this king is speaking of strength and devotion. 
In such a situation, no weapon can kill it. 
Seeing this crisis, Shriram fainted. 
Then the sage Vashistha advised the sage Vishwamitra
not to put Rama in distress like this. 
He said that Shri Ram cannot kill anyone who chants Ram, 
because of the power is in Ram's name.And it is not in the Ram himself.

Seeing the crisis growing, 

sage Vishwamitra took over Rama and freed him from his word. 

Seeing the matter recovering, 

Hanuman, who was self hiding behind the king, 

came back in his original form 

and fell at the feet of Shri Ram.

Then Lord Shri Ram said that Hanumanji has proved from this context 

that the power of devotion 

always becomes the power of adoration and the true 

devotee always remains greater than God. 

Thus Hanumanji defeated Shri Rama 

with the help of just chanting name Rama. 

The great is Rama's name 

and great - great is Lord Hanuman, a devotee of Lord Rama.

So that it is always called Ram's name is bigger than Shri Ram.